Vice President Marketing, PepsiCo Beverages Canada
Dale Hooper is Vice President of Marketing and a key member of the Senior Leadership Team at PepsiCo Beverages Canada, a leader in the Canadian beverages industry with world-class consumer brands like PEPSI, GATORADE, AQUAFINA and TROPICANA.
Dale brings more than 17 years of marketing, business and management experience to his current role with PepsiCo. His distinguished career in the consumer packaged goods industry includes stints at Frito Lay Canada and Cadbury Chocolate Canada where he has developed award-winning products, marketing programs and advertising campaigns that have been adapted around the world.
One of Dale’s key strengths is in the strategic brand building in the new media environment. This includes developing innovative collaborations with leading sports, entertainment and media organizations, including the NFL, CFL, NHL, Microsoft X-Box, the Juno’s and media organizations such as CTV, TSN, CBC, MSN and Facebook.
In addition to his commitment to ONEXONE, Dale expresses his love for sport and excellence as a current Board member of the Canadian Paralympic Committee and past member of the 2007 Grey Cup Advisory Board, as well as being an active member of the Laurentian University Sport Administration Advisory Committee.
Dale is a graduate of Laurentian University’s Bachelor of Commerce in Sports Administration program and is based in PepsiCo Canada’s head office in Mississauga, Ontario.